Drive the Joy
Connecting the world’s most innovative toy brands with premium retail partners. Discover world-class service, top-tier quality, and the next generation of fun with First Group Toys.
Affordable Prices
Delivering top-tier global entertainment brands and educational toys at fair, market-driven rates to maximize your retail success.
Expert Team
Skilled industry professionals dedicated to identifying the latest global toy trends and curating the perfect product mix for your shelves.
Sustainable Practices
Championing eco-friendly toy solutions and responsible supply chain practices that protect the planet for the next generation of play.
About us
Bridging the Gap Between Global Creation & Local Play
At First Group Toys, we pride ourselves on being the ultimate bridge between innovative global suppliers and leading retail partners. Our mission is simple: to deliver world-class service standards while introducing and expanding exciting new brands throughout the Middle East, North Africa, and Europe. Backed by the global presence of First Group International, we understand ever-changing customer needs and bring quality-focused play right to your shelves.
Our Services
Comprehensive Gardening and Landscaping Solutions
Garden Design & Planning
Turn your ideas into stunning outdoor realities.
Lawn Care & Maintenance
Keep your garden vibrant and healthy year-round.
Landscape Architecture
Enhance your landscape with beautiful patios.
Seasonal Planting Services
Keep your garden vibrant and healthy year-round.
Our Categories & Featured Brands
A World of Fun, Magic, and Learning
Global Entertainment Brands
Home to beloved properties like Miraculous and trend-setting brands like Craze. We bring the characters kids love off the screen and into their hands.
Educational Toys
Fostering the minds of tomorrow. Our education division focuses on toys that stimulate cognitive development, making learning an unforgettable adventure.
Play & Leisure
From everyday action figures and dolls to outdoor play, our diverse catalog of toys ensures there is a perfect product for every child.
Who We are
Our Purpose & Principles
At First Group Toys, everything we do is guided by a commitment to quality, partnership, and joy. Our mission, vision, and core values serve as the foundation of our business, driving us to deliver exceptional experiences for our retail partners and endless fun for children everywhere.
Mission
Every decision we make at First Group Toys is driven by a clear and steadfast purpose. We exist to seamlessly connect global creators with local markets, ensuring top-tier products reach the children who love them.
Testimonials
Honest Reviews from our Customers
Jane Anderson
Homeowner, San Diego
“The team at Earthly Elegance totally transformed our backyard into a stunning oasis. Their attention to detail and creativity exceeded our expectations!”
